"We're All Going to the World's Fair" (2021, Jane Schoenbrun, Love In Winter LLC, Dweck Productions, Flies Collective) is a found footage/online footage, coming-of-age film.
Casey (Anna Cobb) is an awkward, lonely teenager who decides to complete an online viral creepypasta style challenge called "The World's Fair" on her video streaming channel. She carries out the ritual-like instructions and then continues to film her experiences to see what happens. Over the course of the film, a mysterious man going by the name JLB (Michael J. Rogers) contacts her apparently concerned for her well-being. We also see flashes of other streamers' experiences after doing the challenge. Primarily, we only really see the online content of the characters, which is clearly intentional as part of the narrative. We never truly meet 'Casey' or 'JLB' outside of their virtual worlds so our opinions of them are based on very limited information.
Full disclosure; I'm not overly fond of found footage films in general. Occasionally, one will really stand out for me and grab my attention (see "Hell House LLC", 2015 or "Death of a Vlogger", 2020), but they're not "my thing" as a rule. I think if you are a big fan of that genre, or even enjoyed the more art-house off-key surrealist tone of films like "The lighthouse" (2019) you might get more out of this film than I did.
Overall, I found the disjointed storytelling style to be distracting and dull. The film is more of a drama than a horror (which certainly isn't a bad thing), although there are a couple of small nods to a possible body-horror story being in there somewhere. I personally find watching the awkward footage of Casey dancing and the girl with the fingernails mumbling "sshhh, sleep" to be uncomfortable to watch and overly long, and not in a way that would make the film interesting or cerebral. I just feel like I stumbled onto that part of TikTok where I'm too old to really get it and too young to be blissfully unaware of it. And, considering I've been on the internet since my early teens (circa 2003), I don't think that's actually the case here.
But, that's more my problem than the film's and a more contemporary audience might find this style strikes a chord for them. The biggest issue I have with it is that I was bored and by the time we reached the 'twist' I'd already lost interest and was just feeling grateful that the run time was a nice, old fashioned 86 minutes.
That being said, as a genre fan, it's delightful to see a film of this kind getting so much attention. There's certainly a hype around this film right now, and I truly hope it delivers for others where it failed for me. I can appreciate a likely candidate for future cult classic when I see one.
There's a message in there about not believing everything you see online, about cultivating your own online reality, the temporary nature of many internet relationships and about being careful online etc... but I found it be a bit garbled on first viewing and this isn't a film I'd choose to revisit.
Definitely worth checking out but likely to be a 'marmite' viewing experience.