Since the happenings of the first two films, Samara (Bonnie Morgan) has taken her haunting ways from the VHS world into the digital world with the help of Gabriel Brown (Johnny Galecki) and his AV club.
This is unfortunate for Julia (Matilda Lutz), who's boyfriend, Holt (Alex Roe), is in the AV Club. In her bid to save him from Samara's gruesome curse, she jumps down the rabbit hole of Samara's past, finding more than she anticipated...
A pretty typical horror sequel with some pretty typical horror sequel pitfalls:
Firstly, retreading old ground - why does every Ring movie have to focus on Samara's origin story? We've established that she will stop at nothing, why can't we just enjoy her brutal, endless pursuit of the curious without having to find her motivation?
Secondly, our ghoulish villainess sees so little screen time. One of the best things about "The Ring" is Samara, just as the best thing about the original Japanese version is Sadako. The unsettling movements she makes, the way she pursues her prey... Her overall aesthetic.... the hair. Both antagonists are the stuff of nightmares, and "Rings" barely makes use of her. Sometimes less is more, but it felt like Samara was barely chasing anyone after the first 30 minutes.
There are good points, too, however. There is one good entrance through a face-down TV, however, that I enjoyed. I like Johnny Galecki's morally questionable lecturer character, and the both Julia and Holt were actually pretty likeable.
Not a terrible film, just a little pointless.
[Image: Vertigo Entertainment, et al]