The film enjoys an exciting and brutal opening where a man toting a shotgun goes around slaughtering his neighbours whilst repeating "Don't think it. Don't say it" and demanding to know if his victims have said "his name". We then shift to present day where three students, Elliot (Douglas Smith), John (Lucien Laviscount) and Sasha (Cressida Bonas), are moving into the house where most of the murders took place 40-odd years ago. The group find all the furniture in the basement (this scene felt like it was going to take a "Cabin in the Woods" turn) including a bedside table with writing scratched into it saying "Bye Bye Man". The table also keeps producing weird old coins.
The group have a party which results in a seance where they basically blurt out the boogeyman's name, releasing him upon themselves. We then spend the rest of the movie watching the group try not to murder each other, while being pursued by the dark, mysterious figure.
There's a whole lot of hate in internet-land for this movie, and I don't feel it deserves it completely. The acting is fine, the characters are developed enough and the setting is spot on.
There's a somewhat weak cop plot line involving Carrie-Anne Moss which could have been more effective, but all in all the movie is just your average, unimaginative teen horror fodder. And that's OK! Movies age, and as an ex-teen horror fiend myself, having more up to date teen horror movies helped introduce me to the genre and then the classics (where I learned that there is much more to horror than a Scream mask). The genre needs these light, silly horrors as much as it needs challenging, mind bending ground-breakers. And, in comparison to some other horrors I've sat through recently, "The Bye Bye Man" is far from the worst. There are a few effective scenes with tiny doors, shadows and dressing gowns (although that last one gets seriously overused). I'd say the effects are familiar and tropey, but have a kind of safe, fun jump-scare charm. Like a horror film with training wheels.
Now, that's not to say it's not got some glaringly obvious flaws. The first, of course, is the title. It's awful. I'm sure they were going for "nursery rhyme horror chic", but what we ended up with is just a crap title for a bad guy. Which leads me on to the Bye Bye Man himself; this character is portrayed by the great Doug Jones. Jones is someone you'll recognise from Hellboy, Buffy, Pan's Labyrinth, Hocus Pocus (to name but a few) and he's a talented, respected character and creature actor. The real tragedy is that he was not utilised nearly enough in "The Bye Bye Man". The character design is dull and tropey and we barely get to see Jones actually do anything in this film. So many missed opportunities!
All in all, this movie does not deserve the ribbing it's getting. It's a bit of a cheesy, throwaway modern horror film that will end up in the 'sleepover horror' box, but it's certainly not the worst attempt I've seen even this year.
[Image: Intrepid Pictures, et al]